Guide to Nara’s Specialty Products and Original Goods “Zutto Nara”

Published November 7, 20262 min read

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What is “Zutto Nara”?

“Zutto Nara” is a brand that offers specialty products and original goods from Nara, derived from the Manyoshu’s “Ietsuto,” cherishing the feeling of souvenirs for loved ones. Through products that convey the charm of Nara, it hopes that the spirit of gift-giving continues forever.

Main Products and Features

The flagship product, “Bus Stop Playing Cards,” can be played as regular playing cards, and also allows you to enjoy sightseeing information around recommended bus stops by Nara Kotsu as audio narration on your smartphone.

“Nara Kinchaku” is a cute drawstring pouch featuring motifs of Nara’s specialties, designed with Nara deer and Yamato Koriyama goldfish, among others.

There is also a special gift envelope with a Mizuhiki design of Nara’s sacred deer, created in collaboration with a long-established Mizuhiki shop in Iida City, Nagano Prefecture. It is recommended for celebrations and special souvenirs.

How to Purchase and Store Information

“Zutto Nara” products can be purchased at multiple stores including Nara Kotsu’s Kintetsu Nara Information Center, Roadside Station Resti Karako/Kagi, Kashihara Navi Plaza, Nara Meihinkan (JR Nara Station store, Sanjo-dori store, Nara Park Bus Terminal store), Roadside Station Uda Road Ouda, Hands Nara store, and Ezuy

Also, they are available at Nara Kotsu’s online shop. Since the products handled differ by store, it is recommended to check before visiting.

Advice for Visitors to Japan

When visiting Nara, choosing “Zutto Nara” products as souvenirs allows you to feel Nara’s culture and history. Especially, the Bus Stop Playing Cards provide sightseeing information, which can be helpful for travel planning and moving around.

The drawstring pouches and gift envelopes, which are easy to carry according to Nara’s climate and seasons, are light and compact, making them convenient items to carry during travel.

When purchasing, since there are business hours and holidays, check the latest information on the official website and consider visiting on weekdays or in the morning to avoid congestion.